“As a relative newcomer to Apple devices, first using the telephone, then the tablet and finally – in preparation for meeting senior vice president of design Jonathan Ive (‘Jony’ to you and me, Sir Jonathan to the Queen) – getting to grips with the computer itself, I have been most struck by the way in which its products link up,” Nick Foulkes reports for The Financial Times’ How To Spend It. “Web pages consulted on the computer appear on the telephone; telephone calls can be answered on the computer; emails are commenced on one machine and completed on another. Hardware and software seem designed together in such a way that one cannot quite tell where the machine ends and the operating system begins. As a commercial strategy it is undeniably brilliant, quickly enveloping users in a world they do not want to leave. But it is the clairvoyant ingenuity of it all that makes me marvel.”
“Towards the end of last year Apple became the first public company ever valued at $700bn,” Foulkes reports. “In great part, that valuation rests on the shoulders of a 48-year-old Englishman. Yet as he lopes towards me down the corridor, in his comfortable suede shoes, bright-blue trousers and baggy, long-sleeved yellow top, his kindly features creased up in a welcoming grin, those broad shoulders seem remarkably unbowed. Ive is arguably the most influential designer in the world, and yet he does that slightly disingenuous self-effacement thing characteristic of confident people who say they are just part of a team. There is a gentleness about him. He talks quietly and articulately in an accent unaffected by two decades in America. Even when he describes those who copy Apple as little better than thieves, it is with a smile and softness of tone that suggests he would far rather the unpleasant subject had never been brought up.”
Tons more – including why Apple Watch’s battery is the size and capacity it is – in the full article (recommended) – here.
MacDailyNews Take: Soon the rest of the world will come to realize the level of care that Jony and team have invested in Apple Watch and, yet again, the naysayers will either feel silly or they’ll start inventing all manner of incorrect reasons to explain why people are snapping up Apple Watches the world over.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]