“Some [Apple Watch] models will also be Apple’s most expensive products in more than 30 years,” Tim Bradshaw reports for The Financial Times. “The company is widely expected to put a price tag of at least $10,000 for the gold Apple Watch Edition when it shows off the devices at a press event in San Francisco on Monday.”
“According to the details released so far, the premium device will offer no additional features or functions above those in the aluminium Apple Watch Sport, which starts at just $350,” Bradshaw reports. “Yet the volume of gold alone in the new device’s 18-carat casing and buckle will make it Apple’s priciest gadget since the Lisa, a $10,000 computer released in 1983.”
“For some high-end customers, even $10,000 is a small price to pay for a watch; the fact it will be obsolete in two or three years merely adds to the ostentation of its purchase,” Bradshaw reports. “‘They know if you buy a gold Apple Watch that it’s not going to be a long-term investment,’ says Ariel Adams, editor of luxury timepiece site A Blog to Watch. ‘They just want to show off.'”
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MacDailyNews Take: Watching the reactions of Joe Six Pack consumer electronics buyers to the price of the top-of-the-line Apple Watch Edition is going to be interesting, but witnessing the slack-jawed expressions quickly morph into red-faced fits of sputtering rage and resentment from the great unwashed BOGO Android settlers is going to be absolutely delectable!