“The Apple Watch isn’t even for sale, yet it’s already won a major award,” Lance Whitney reports for CNET.
“The upcoming smartwatch has been lauded by winning gold in the 2015 iF Design Awards,” Whitney reports. “Given out every year since 1954 by the Germany-based iF International Forum Design, the awards — gold in particular — are considered prestigious honors in the design community as judges must pick the top products from among 2,000 entries and a variety of categories.”
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Apple Watch recognized with the iF DESIGN AWARD 2015, Discipline Product – gold
The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.
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MacDailyNews Take: But according to wearable dog dish maker Huawei, Jony Ive’s Apple Watch design is “clumsy.” Whom to believe?