“Wearables, and the apps that will make them useful, are set to go mainstream thanks to the expected launch of Apple’s smartwatch on March 9. Yes I know, wearables like Google Glass didn’t do very well in their initial launch,” Daniel Burrus writes for CNNMoney. “The current crop of smartwatches and fitness bands are good, but they’re not exactly mainstream, in spite of all the naysayers.”
“It will only take a small percentage of Apple fans to buy a smartwatch to create massive sales numbers,” Burrus writes. “In addition, prospective buyers are likely to be influenced by social media as their friends and family members post information about their smartwatch usage.”
MacDailyNews Take: Exactly. Plus, as people see others using Apple Pay via their Apple Watches, the device will sell itself.
Burrus writes, “I predict that over the next five years, every business process, including how we market, sell, communicate, collaborate, innovate, train, and educate, will be transformed by mobile devices and wearables. Niche markets are sure to drive the accelerated growth of wearables long into the future.”
Read more in the full article – with an excellent example of how Apple Watch could be used by Baby Boomers’ children who act as caregivers for their parents – here.
MacDailyNews Take: Burrus gets it.