“Apple will undoubtedly announce the availability and pricing of the new Apple Watch line at its media event next Monday (10 AM PDT),” J. M. Manness writes for Seeking Alpha.
“There has been a lot of speculation particularly on the Edition collection issue. Jim Suva with Citigroup sees a starting price of $950, Piper Jaffray’s Gene Munster sees $4,999, John Gruber of Daring Fireball writes: ‘I now think Edition models will start around $10,000,'” Manness writes. “That is quite a range. Of course, all realize that actual selling prices will depend on the band one chooses, and this will be particularly so for the Edition collection. So here we are referring to the base watch price, with the cheapest band available.”
“Gruber thinks the starting price will be $10,000. His argument is that this is what solid gold, luxury watches start at – which brings me to my point #3 – the Edition is not a true luxury watch,” Manness writes. “The internals of the Apple Watch Edition is no different from that in the Sport model. Here is something that will continue to differentiate what I call the true luxury watch from the Apple Watch Edition. Clearly Apple recognizes this. It is all right with them. But we also need to recognize this. That said, I think Apple is going to stick with its typical mark up.”
Read more in the full article here.
MacDailyNews Take: Your guess is as good as ours. Under six days to go!
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Apple Watch pricing predicted – March 2, 2015
Don’t focus on Apple Watch Edition pricing – February 25, 2015
Gruber: Apple Watch Edition will cost $10,000-$20,000 – February 20, 2015