“With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on ‘three key features’ and a plan to encourage Watch customers to upgrade or switch to new iPhones,” Mark Gurman reports for 9to5Mac. “According to selling guidelines provided by sources within Apple Retail, Apple believes that ‘many customers have already decided they want an Apple Watch,’ and will use the Watch to ‘position the benefits’ of purchasing a compatible iPhone model.”
MacDailyNews Take: If Apple Watch does what Apple hopes it will do, don’t be surprised to see dedicated Apple Watch retail stores. Think Gap and babyGap in the same mall, but keeping the customers for each apart and out of each other’s way.
“Although many people expect next week’s media event to focus on new selling points for the Apple Watch, the pitch interestingly focuses on promoting ‘3 Key Features’ previously highlighted by Apple during the first Apple Watch reveal in September 2014,” Gurman reports. “These features are ‘Health and Fitness,’ ‘New Ways to Connect’ [with people] and ‘Timekeeping.’ Apple notably spotlights Health and Fitness first, and discusses it the most, saying much less about the communication and timekeeping features.”
Tons more in the full article – highly recommended – here.
MacDailyNews Take: Get your Apple Retail Store shopping done now, before Apple Watch hits. We have a feeling that trips to Apple Retail Stores are about to get, er, time-consuming.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]