“In a major report issued Monday that finds potential for growth in nearly every aspect of Apple’s operations, Morgan Stanley’s Katy Huberty estimates that the company’s total addressable market — the business Apple might capture if it had no competitors — could grow from $800 billion today to $3.4 trillion (repeat, trillion) by 2020,” Philip Elmer-DeWitt reports for Fortune.
“Huberty estimates that Apple currently touches one-third of its users’ time and three-quarters of their free time,” P.E.D. reports. “Using U.S. Department of Labor statistics about how Americans spend their time, she examines three new product categories with which Apple could dramatically expand the reach of its ecosystem — an ecosystem whose profit margins and stickiness are already the envy of the tech world: (1) Apple Watch; (2) Apple TV; (3) Apple Car.”
Read more in the full article here.