“As the world’s press departed for Barcelona and Mobile World Congress, Apple invited many of them to a presentation on March 9th,” Ewan Spence writes for Forbes. “Widely expected to be for the Apple Watch, not only does it keep the release of information under Apple’s control but it also weakens the PR around devices announced at MWC.”
“Just as Apple announced details on the first iPhone well ahead of its shipping and selling, the Apple Watch has been heavily trailed since it was officially revealed in September,” Spence writes. “Before it took to the production lines, before the parts were sourced in significant quantities, Tim Cook took the watch to the stage so he could explain everything about it, rather than hand the advantage to whoever got the first leak.”
MacDailyNews Take: The number one reason, far and away, why Tim Cook took the Apple Watch to the stage in September was to freeze the market. Mission accomplished. And he did not explain everything about it, not by a long shot.
“Ahead of public availability in April, Apple is expected to reveal the finer details, again taking control of the information and presenting it themselves, rather than have leaks and speculation dampen the story it wants to tell,” Spence writes. “But there is another advantage. Apple can reclaim the news cycle from the top stories at MWC and weaken follow-up coverage of its competitors… MWC finishes on Thursday March 5th. Everyone flies home on the 6th, then takes the weekend off. And the majority of the follow-up coverage that could have been worked on when people hit the office on Monday 9th will be dropped because Tim Cook will be revealing all the details of the Apple Watch.
Read more in the full article here.
MacDailyNews Take: This is Apple’s world and Apple controls the also-rans’ oxygen supply.
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