“The main talking point at this week’s Geneva car show is likely to be a vehicle that may never be built: the Apple car,” Edward Taylor and Jan Schwartz report for Reuters.
“The world’s automakers will gather in the Swiss city to tout their latest minivans, city cars and sport utility vehicles against an uncertain market backdrop, with growing signs of recovery in Europe offset by slowing demand in emerging markets,” Taylor and Schwartz report. “But longer-term worries are also looming large. Reports that technology giant Apple may be building a car have got established automakers, who have spent the past 127 years refining the combustion engine, wondering whether they are still in pole position to build the car of the future.”
“Another factor intimidating car executives is Apple’s size,” Taylor and Schwartz report. “With a market capitalization of $750 billion, it’s worth more than Daimler, Volkswagen, Renault, Peugeot, Fiat Chrysler, Ford and General Motors put together.”
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