“Apple may well intend to reinvent driving, but it hardly needs to build its own car to do that,” Will Knight writes for MIT Technology Review. “Its ambitions are, I think, more likely focused on the software and interfaces found in vehicles — the code that shapes the driving experience, and increasingly makes vehicles actually run — than on developing the expertise needed to manufacture hardware such as chassis and brake lights. To some degree, Apple has already begun this journey with Car Play [sic], software preinstalled in some new cars that transfers functionality from an iPhone to the vehicle’s interior.”
“Replicating all the manufacturing carmakers already do isn’t where the real opportunity lies,” Knight writes. “A smarter strategy, surely, would be to invest in developing new software, and maybe some new hardware, that transforms the driving experience, and then sell that technology to as many car manufacturers as possible.”
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