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Citi sees Apple Watch price points of $550 and $950; myriad accessories

Citigroup Jim Suva on Apple Watch:

We expect Apple to give specifics on the launch time, price, and geographic locations, which we estimate as: Launch date: April 16th; Price points: $350, $550 and $950; with a launch limited to the U.S., followed by Europe and Asia in the subsequent months. A flurry of fashionable accessories including various colors and materials (plastic, leather, and metal, including high-end metals such as gold, silver and platinum), starting at $29 and ranging over several hundred dollars. We expect features to include Apple Pay, adjustable notifications due to personal frequency and preferences, Apple Health, variable haptic feedback, and battery life of one day (under normal use). Purchase locations to be Apple retail stores and Apple online store only. Hundreds of applications immediately available upon release, ranging from social, financial, health, sports and news etc.

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