“Is Apple’s success reproducible? Is their design culture? Is Jony Ive? After years of debate, my friend and I finally had a breakthrough last week,” Jon Bell writes for Medium. “The answer transcends a tidy yes or no — instead, think of Jony Ive as a redwood.”
“On one hand, of course Apple’s success is reproducible. They’re just a bunch of people in a company trying to make products, same as anyone,” Bell writes. “Every company has a workforce and the ability to hire talented people. Every company can invest in their future and set a high bar for quality. The playbook is there. Of course it can be copied.
“But no, no company really does,” Bell writes. “I don’t consider any company ‘design led’ other than Apple. Everyone has designers. Everyone has engineers. Everyone talks about quality. Everyone talks about delighting customers. But to date I haven’t seen anyone but Apple reliably have true design courage.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]