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Apple Pay wins consumers’ hearts with focus on security

“Tim Cook has declared that the American government would accept transactions through Apple’s mobile payment system, Apple Pay,” reports.droy writes for GuruFocus. “Cook spoke at the Cyber Security and Consumer Protection Summit at Stanford University in Palo Alto, California.”

“He spoke about Apple Pay which has successfully built a trustworthy image in the eyes of the US government, making them consider the usage of Apple Pay for various transactions like admission fees for US national parks, etc.,” reports.droy writes. “Cook took advantage of the opportunity and also talked about company’s mobile payment system’s take on privacy and security… ‘We have a straightforward business model that does not include selling personal data,’ Mr.Cook told the audience.”

“In a way, the company also criticized its prime competitor Google,” reports.droy writes. “Google is currently facing a ruling from the EU court regarding privacy matters. Google utilizes the information of the users and other personal data for audience targeted advertisements.”

Read more in the full article here.

Related articles:
Apple CEO Tim Cook’s address at White House Cybersecurity Summit – February 15, 2015
Apple’s Tim Cook warns of ‘dire consequences’ of sacrificing privacy for security – February 13, 2015
Apple Pay is coming to U.S. government agencies in September – February 13, 2015

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