“Apple is actually leading another new marketplace development that may well be bigger than any previous market development (digital music, smartphones, tablets), and which could well send its value much, much higher,” Adam Hartung writes for Forbes. “This new market success revolves around developers, beacons, consumers, retailers and payments. Just like we didn’t know we wanted an iPod until we saw one, or an iPhone, new solutions that exploit the Internet of Things (IoT) is where Apple is again leading the creation of new products and markets.”
“No device has any value unless it has applications. Apple created the first smartphone developer network around iOS. Because Android implementations vary based on device manufacturer, Apple’s iOS remains by far the largest installed common device base in the USA, and globally,” Hartung writes. “Understandably, these developers are constantly creating new products which leverage the installed Apple mobile base.”
“And this is not just consumer apps. Increasingly business systems are being built to use Apple products. Many of these are created by small to medium size developers and resellers. But additionally, in 2014 Apple and IBM joined forces to create IBM MobileFirst, which is building enterprise applications for multiple industries which will allow people to do all their work on iPhones and iPads sold by IBM,” Hartung writes. “Beacons and your idevice (including your iWatch or other wearable,) with the help of all those developers who are writing apps to bring you information, now make it possible for you to find your way around and learn more about things. And with Apple Pay you can actually achieve the ‘last mile’ of concluding the relationship between the business and consumer.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Mac95” for the heads up.]