“How do you follow the most profitable quarter in corporate history?” Tim Bradshaw and Charles Clover report for The Financial Times. “That is the question now hanging over Apple.”
“As Apple’s marketing tagline for the iPhone 6 puts it, the quarter was ‘bigger than big,'” Bradshaw and Clover report. “Now, with Apple’s share price heading back towards its all-time highs, it faces the greater challenge of living up to its own raised expectations.”
“Despite fielding several questions from analysts about how to sustain growth, Mr Cook said he felt ‘incredibly bullish’ about Apple’s prospects: ‘Between the switchers and the people that are new to smartphones and selected an iPhone, and upgrades… we feel very good about what’s in front of us,'” Bradshaw and Clover report. “That confidence may backfire if Wall Street’s enthusiasm starts to get ahead of Apple’s capacity to deliver… Nonetheless, experts are finding it hard to predict where Apple might slip up. ‘The momentum for them is relentless,’ says Geoff Blaber, an analyst at CCS Insight. ‘I struggle to find where they could come undone.'”
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