“Samsung Electronics recently hired Lee Don-tae, former co-CEO of London-based design firm Tangerine ― founded by Apple’s iPhone designer Jonathan Ive ― as its new design strategist in its upscale push through stylish design,” Lee Ji-yoon reports for The Korea Herald. “According to Samsung officials on Thursday, Lee started working as vice president and global design chief at its Design Management Center in January.”
“Lee, 47, an expert in product design and design strategy, served as president and partner at Tangerine, offering consultations to global companies like Samsung, LG, Toyota and British Airways since 1989,” Lee reports. “He is best known for redesigning British Airways’ business-class cabin and its seating configuration. Thanks to the so-called ‘z-shaped’ styling, 20 percent more seats were added and annual profits increased by $738 million, Tangerine said.”
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MacDailyNews Take: Perhaps he could do better than phones that look like band-aids when they’re not directly knocking off iPhone designs.
[Attribution: 9to5Mac. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]