Yoni Heisler reports for TUAW, “This past October, Chipotle Chief Marketing Officer Mark Crumpacker remarked during an earnings conference call: ‘Well, right now, we don’t have imminent plans to roll out Apple Pay support. It’s something we’re considering for 2015. There are considerable technological constraints to implementing it just based on the way payments are processed with our system. We are in the process of readying the launch of our new ordering app in November. And when we do a rev of that — in the middle of next year is our anticipated time — we might include ApplePay. It’s just a little bit too early for us to tell just given that we haven’t sorted out all of the back-end issues.'”
“Now with 2015 well under way, Chipotle recently attended the ICR XChange conference in Florida,” Heisler reports. “Reporting from the festivities, Jonathan Maze of nations Restaurant News relayed that Chipotle remains ‘very interested’ in Apple Pay.”
Chipotle: Only 1% of orders come through a smartphone. But company is "very interested" in Apple Pay and how that plays out. #ICRXChange
— Jonathan Maze (@jonathanmaze) January 13, 2015
Read more in the full article here.