“Apple Inc. is greatly speeding up market expansion in China by opening five new stores in roughly five weeks,” Xinhua reports. “‘We are opening five new stores before the Chinese New Year this year. Four of the stores are in brand new cities for us,’ Angela Ahrendts, Apple’s senior vice president of retail and online stores, told Xinhua in a telephone interview.”
“The first of the five was in Zhengzhou, capital of central China’s Henan Province, last Saturday. West Lake Apple Store in Hangzhou, Zhejiang Province, near Shanghai, is scheduled to open on January 24,” Xinhua reports. “The Spring Festival, or the Chinese lunar New Year, falls on February 19 this year. It is regarded as the most vibrant shopping season for 1.3 billion Chinese people.”
Xinhua reports, “The new stores will bring the number in China to 20, a great leap since the first store opened its doors in Beijing in 2008.”
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MacDailyNews Take:
I give [Apple] two years before they’re turning out the lights on a very painful and expensive mistake. – David Goldstein, Channel Marketing Corp. President, remarking on the opening of Apple Retail Stores, May 21, 2001