“In the absence of Apple’s wearable, fitness makers like Jawbone, Fitbit, Withings and others have seen a boon of popularity as they race to tell the world that wearables are here to stay,” Owen Williams writes for The Next Web.
“It’s been a golden time of opportunity for these new companies to try set their own bar, since nobody had already done it for them, but now their time is limited,” Williams writes. “With Apple’s Watch now on the horizon, it seems to me that these companies are now simply living on borrowed time.”
“Wearables that exclusively perform basic fitness activities aren’t here to stay for long. A new class of devices, like the Apple Watch, that can track fitness and perform other interesting tasks right on your wrist are on their way to shake up the market,” Williams writes. “It simply doesn’t make sense for the majority of people to buy a dedicated wearable for simply tracking steps or how far their bike ride goes. Fitness wearables have exploded in popularity, but I’d argue this is only because of smart marketing and the absence of Apple’s Watch.”
Read more in the full article here.
MacDailyNews Take: The bloodbath looms.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]