“The new Core processors and graphics chipsets that Intel launched on Monday will allow Apple to build a MacBook Air with a higher-resolution Retina screen without sacrificing battery life,” Gregg Keizer reports for Computerworld. “‘Apple represents the customers that Intel most wants to serve,’ said Shane Rau, PC chip analyst with IDC. ‘Even on the lower end, [Broadwell] could run a high-resolution screen.'”
“Overall, Intel touted the new Broadwell chips and accompanying graphics cores as faster, smaller — they’re based on the 14-nanometer manufacturing process, a reduction from the previous generation’s 22-nanometer — and more power efficient,” Keizer reports. “The performance and power improvements would make possible a Retina-equipped MacBook Air — Apple’s lightest, thinnest notebook — without sacrificing battery life or changing the laptop’s external design, experts said.”
Keizer reports, “‘Broadwell is largely about power consumption and density,’ said Ezra Gottheil of Technology Business Research. ‘If you’re being held back by the battery lifespan, you might make a tradeoff with Broadwell,’ Gottheil said, adding that Apple could equip the Air with a power-hungry Retina display while maintaining the notebook’s streamlined profile.”
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MacDailyNews Take: ”Apple represents the customers that Intel most wants to serve.”
Not so long ago, that statement would get you laughed off the Internet.