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Google hopes to get automakers to build Android directly into vehicles

“Google Inc. is laying the groundwork for a version of Android that would be built directly into cars, sources said, allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones,” Alexei Oreskovic and Ben Klayman report for Reuters. “The move is a major step up from Google’s current Android Auto software, which comes with the latest version of its smartphone operating system and requires a phone to be plugged into a compatible car with a built-in screen to access streaming music, maps and other apps.”

“Google, however, has never provided details or a timeframe for its long-term plan to put Android Auto directly into cars. The company now plans to do so when it rolls out the next version of its operating system, dubbed Android M, expected in a year or so, two people with knowledge of the matter said,” Oreskovic and Klayman report. “If successful, Android would become the standard system powering a car’s entertainment and navigation features, solidifying Google’s position in a new market where it is competing with arch-rival Apple Inc. Google could also potentially access the valuable trove of data collected by a vehicle.”

“Direct integration into cars ensures that drivers will use Google’s services every time they turn on the ignition, without having to plug in the phone. It could allow Google to make more use of a car’s camera, sensors, fuel gauge, and Internet connections that come with some newer car models,” Oreskovic and Klayman report. “By tapping into the car’s components, Google could also gain valuable information to feed its data-hungry advertising business model. ‘You can get access to GPS location, where you stop, where you travel everyday, your speed, your fuel level, where you stop for gas,’ one of the sources said.”

Read more in the full article here.

MacDailyNews Take: Yeah, um, good luck with that “plan,” Google.

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