” iPad pessimism may have gone too far now,” Adam Levine-Weinberg writes for The Motley Fool. “While iPad sales declines could continue for a few more quarters, Apple is well-positioned to drive a return to sustainable sales growth by the end of 2015.”
“While many people who bought iPads in 2011 and 2012 haven’t felt the need to upgrade yet, Apple’s strong customer loyalty ensures that most will eventually replace their iPads,” Levine-Weinberg writes. “By the end of 2015, there will be a very large number of iPads in the three year-four year age range.”
“Apple is in a good position to start conquering the enterprise market. In July, Apple announced a partnership with International Business Machines (NYSE: IBM ) to target the enterprise market. IBM will create more than 100 industry-specific iOS apps and integrate them with its own cloud and service offerings and sell iPhones and iPads to enterprise clients through its own sales force,” Levine-Weinberg writes. “On Wednesday, Apple and IBM announced that the first wave of enterprise apps were ready. These apps target various industries including transportation, banking, government, and retail.”
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