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Apple proves open to competition, adds ‘Anti-Beats’ Master & Dynamic headphones to online store

“Though Apple acquired its own headphone brand with the purchase of Beats Electronics earlier this year, the Cupertino company is demonstrating that there’s still room for competitors in its Apple Store with the new addition of premium headphones by Master & Dynamic,” Juli Clover reports for MacRumors.

“As of this week, Apple is now selling the Master & Dynamic MH30 On-Ear Headphones and the Master & Dynamic MH40 Over-Ear Headphones in its online store after launching in select retail stores last month,” Clover reports. “Priced quite similarly to premium Beats headphones, the $349 and $399 Master & Dynamic headphones focus on both design and high-quality audio, much like Beats.”

“In a July post, Forbes profiled Master & Dynamic’s headphones, labeling them ‘the Anti-Beats by Dre,'” Clover reports. “Rather than aiming for a more modern look with a bass heavy sound and flashy advertising, Forbes says Master & Dynamic headphones have been designed with a classic style, a focus on music, and a desire to provide a quality product for a niche market.”

Read more in the full article here.

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