”Few Apple products have agitated forecasters and competitors as much as the company’s upcoming watch,” Jean-Louis Gassée writes for Monday Note. “The result is an escalation of silly numbers – and one profound observation from a timepiece industry insider.”
“Apple Watch 2015 sales predictions are upon us: 10 million, 20 million, 24 million, 30 million, even 40 million!” Gassée writes. “These are scientific, irony-free numbers, based on “carefully weighed percentages of iPhone users” complemented by investigations into “supplier orders” and backed up by interviews with “potential buyers”. Such predictions reaffirm our notion that the gyrations and divinations of certain anal-ists and researchers are best appreciated as black comedy— cue PiperJaffray’s Gene Munster with his long-running Apple TV Set gag.”
“Fortunately, others are more thoughtful,” Gassée writes. “They consider how the product will actually be experienced by real people and how the new Apple product will impact the watch industry.”
Read more in the full article here.