On Monday, December 1, World AIDS Day, Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED), in a statement. “I couldn’t be prouder to work with them.”
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Apple and App Store developers have and are continuing to generate donations for (RED) in several ways over a two-week period:
• From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT) RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
• On Friday, November 28, Apple customers in the US received a special edition (RED) iTunes gift card with the purchase of select Apple products. For each gift card distributed, Apple also donated a percentage to the Global Fund.
• On Monday, December 1, as mentioned above, Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.
Source: Apple Inc.