“Speaking at London’s Design Museum this week, Apple’s Senior Vice President of Design provided a rare insight into the company’s next big thing without making any assumptions of its notoriety: ‘We’ve been working on this product called Apple Watch,’ he said of the smartwatch that made front page headlines around the world,” Matt Warman reports for The Telegraph. “”
“Although Sir Jony didn’t offer details of precise new features, the explanation of how Apple arrived at the Watch has never been detailed in public before, and he explained it as a significant but logical leap in the history of computers,” Warman reports. “‘It’s been one of the most intriguing programmes,’ he said. ‘This sort of transition of [computer] technology that became a little bit more personal, made its way in to the home and made its way in to your pocket – this leap to the worn is a really significant one.'”
Warman reports, “Sir Jony is at his most strident on the issue of the simple value of good design in any context. ‘I really truly believe that people can sense care in the same way they can sense carelessness. I think this is about the respect we have for each other. If you give me something and you expect me to buy something and all I can sense is carelessness, that’s personally offensive. I think it’s offensive culturally because it shows just the disregard for our fellow human and so I think it’s very important that at least our intent is that we have really really, really cared. I don’t know anything ever that’s good that’s come from carelessness. In the physical world so much of it’s that manufactured testifies to carelessness – the one good thing about it is that if you do care about it it’s conspicuous.'”
Much more in the full article here.