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What does so-called ‘net neutrality’ mean for Apple?

“In May, the last time the eye-glazing phrase ‘net neutrality’ made the front pages, 150 Internet companies — led by Netflix — were petitioning the FCC to keep the Internet ‘open and free,'” Philip Elmer-DeWitt reports for Fortune. “Apple was conspicuously absent from that list.”

“One of the reasons, we learned a few weeks later from Frost and Sullivan’s Dan Rayburn, was that Apple was making its own separate peace with Comcast and other Internet service providers (ISPs),” P.E.D. reports. “But we shouldn’t confuse that with the net neutrality debate President Obama stirred up again this week, says Rayburn. ‘Net neutrality,’ he says, ‘is neither good nor bad for Apple.'”

“Paid interconnect, which is what Apple has negotiated, is different from content ‘prioritization.’ That’s the third rail of net neutrality, and Apple — as far as I know — hasn’t stepped on it,” P.E.D. reports. “‘Apple is spending money to connect to ISP’a access points,’ says Rayburn. ‘They could be arguing like Netflix is, and say ‘we shouldn’t be paying for this!’ But you don’t see Apple out in the market saying the fees are unfair. Why is that?'”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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