“In a conversation on the main stage at the Web Summit in Dublin today, U2 lead singer Bono provided some more tantalizing hints about how the band is collaborating with Apple,” Chris O’Brien reports for VentureBeat. “‘They let us into the labs,’ Bono said.”
“To illustrate the kind of concepts U2 and Apple might be exploring, Bono told the story of being in a house in France with Steve Jobs a decade ago. Bono looked at a version of iTunes being displayed on a TV screen and asked Jobs if he liked design so much, then ‘why does that look like a spreadsheet?'” O’Brien reports. “Bono said he had wondered why the album covers displayed on iTunes weren’t interactive or why they didn’t display archival photos, lyrics, or 3-D versions of band members: anything that would make for a more engaging visual experience with fans to complement the music.”
“Jobs replied that the operating system and the technology didn’t quite exist yet for such an experience,” O’Brien reports. “‘But it does now,’ Bono said.”
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