“Given the relatively low adoption by retailers of NFC technology today, and the relatively small percentage of the iPhone base which even has a compatible device, the [Apple Pay] service was always going to start quietly, beyond some excited day one experimentation,” Jan Dawson writes for Tech.pinions.
“Taking a step back from the US launch (which is, after all, what we saw this week) to a global scale the platform hasn’t even launched yet, so even the many new iPhone 6 and 6 Plus owners around the world can’t use the technology and many won’t be able to do so for some considerable time,” Dawson writes. “As an in-store purchasing experience, Apple Pay will remain niche both on a global scale and in the specific countries where it launches for the foreseeable future. But the launch went at least as well as could be expected, with many users and reviewers (myself included) finding the technology works pretty much flawlessly in stores.”
“Of course, today’s iteration of Apple Pay is just the beginning. While I’ve focused on the in-store version of the technology, the in-app version has mostly got off to a good start,” Dawson writes. “But there’s obviously a future beyond even these two implementations of Apple Pay and Apple already has the infrastructure in place to do much more.”
Read more in the full article here.
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