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Apple to hide Apple Watch sales info from competitors inside ‘other products’

“Apple Inc. is putting a limit on how much information it will share about the performance of Apple Watch,” Adam Satariano reports for Bloomberg.

“The Cupertino, California-based company said yesterday that starting in fiscal 2015, it will lump Apple Watch with the iPod, Apple TV, Beats headphones and speakers, and other accessories into a new ‘other products’ category in its quarterly financial statements,” Satariano reports. “iPhone, iPad and Mac sales will continue to be broken out separately, along with revenue from services like the App Store, iTunes and Apple Pay, the mobile payments system that rolled out yesterday.”

“Cook said the disclosure policy doesn’t reflect the company’s expectations and that it was partly a way to restrict what competitors can see about how the gadget is selling. The company could decide to share more details later, he added,” Satariano reports. “‘I’m not very anxious in reporting a lot of numbers on Apple Watch and giving a lot of details on it because our competitors are looking for it,’ Cook said on a conference call yesterday.”

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