“Apple yesterday launched its most expensive-ever iMac, the $2,499 iMac with Retina 5K display, a desktop that will appeal to not only professional creative customers but also well-heeled consumers who want the very best money can buy, analysts said,” Gregg Keizer reports for Computerworld. “‘Clearly, it’s a good machine for creative professionals,’ said Ezra Gottheil of Technology Business Research, in an interview yesterday. ‘But it’s also for those where money is no object, who want a very good PC.'”
“‘It’s both a niche product and a premium mass-market product,’ said Patrick Moorhead, principal analyst at Moor Insights & Strategy. ‘It’s for professionals who don’t need the absolute best, like a Mac Pro, but also for prosumers who just want the best,'” Keizer reports. “Not surprisingly, Apple spent much of the iMac’s time in the spotlight yesterday touting the display, which offers 5120-by-2880-pixel resolution. ‘This is the world’s highest-resolution display,’ boasted Philip Schiller, Apple’s top marketing executive, who presented the 5K Retina iMac at Thursday’s event.”
“Apple has never sold an iMac at a higher price point [starts at US$2499] — at least not one with a higher entry-level price or one not customized by the customer — although it’s launched several at $1,999,” Keizer reports. “‘This looks like a first step into the living room,’ Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, said of the iMac, which can double as a display for content pushed by Netflix, Amazon, HBO and others.”
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MacDailyNews Take: This is a gorgeous personal computer. If you don’t deserve the best, what do you deserve?