“U2 caused quite a stir when they surprised iTunes fans by dropping their latest album ‘Songs of Innocence’ on them for free back on Sept. 9. Frontman Bono apologized on Tuesday via Facebook after soliciting questions from fans as part of a promotion for the album’s physical release,” Jason Hughes reports for The Wrap. “Many people, who found the album added to their iCloud playlists automatically, lashed out against Apple and the iconic rock group. The outrage was so pronounced that Apple had to develop a tool to help them remove the album from their playlists.”
“The band uploaded a video in which they answered questions from fans solicited via #U2NoFilter, with one asking them pointedly, ‘Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude,'” Hughes reports. “‘Oops,’ Bono said with a small smile.”
Hughes reports, “But he went on with sincerity. ‘I’m sorry about that. I had this beautiful idea; we might have gotten carried away with ourselves. Artists are prone to that kind of thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs, that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.'”
Read more, and see the video, in the full article here.
[Thanks to MacDailyNews Reader “Nicolas C.” for the heads up.]
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