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Apple’s next-gen iPads, focused on the enterprise

“Apple’s iPad event on Thursday will refresh the product line, bolster the company’s holiday shipments and move the tablet more into the enterprise arena,” Larry Dignan writes for ZDNet. “That latter point may be the most critical for Apple in the long run.”

“Aside from the usual product cycle implications for the Apple, I’m betting that over time the iPad will be seen as a more of an enterprise device than a personal one,” Dignan writes. “Apple’s iPhone has a lot of business traction, but the iPad is close behind and has a better shot than the Mac ever will in the enterprise.”

Dignan writes, “The tablet market is going to be dominated by cheap almost throwaway devices, but Apple can preserve margins with a corporate spin.”

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