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A breakthrough looming for Apple TV?

“Ever curious about what the next chapter holds for Apple, some in the tech world are predicting a plot twist: a breakthrough with Apple TV,” Julia Love reports for ContraCostaTimes.

“A small but growing chorus of analysts and developers say Apple seems close to cracking the code for TV, a device that has long stumped the company,” Love reports. “In a letter released Thursday, activist investor Carl Icahn said there is ‘good enough reason’ to expect that Apple will debut an UltraHD TV set sometime next year or 2016.”

The Wall Street Journal reported earlier this year that Apple was negotiating with Comcast to deliver Apple’s TV service over a dedicated part of Comcast’s wires, in addition to haggling with media companies for TV programming rights. The talks have been slow to bear fruit,” Love reports. “Fighting to win back young viewers who question the need for cable, pay-TV providers and media companies might be inclined to hear what Apple has to offer. But the companies are loath to erode their profit margins by giving Apple a cut, said Mike Paxton, an analyst at SNL Kagan. What’s more, pay-TV providers are comfortable with Apple TV as an accessory to their set-top boxes, but not something that displaces them, Paxton said.”

Read more in the full article here.

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