“Apple is preparing to remove all Bose audio products, both demo and sellable, from its retail environment, according to a reliable source who spoke to MacRumors,” Kelly Hodgkins reports for MacRumors.” The inventory change will begin early next week, with instructions for removal being sent to employees in the coming days.”
“The reasons behind this removal were not disclosed, but it is very likely tied to to Apple’s recent acquisition of Beats Electronics,” Hodgkins reports. “Bose also has a new sponsorship deal with the National Football League that has seen the league prohibit players from wearing Beats headphones while in the presence of television cameras at practice and on game days. San Francisco 49ers quarterback Colin Kaepernick defied the ban by wearing bright pink Beats headphones at a postgame press conference last Sunday, a move that saw the league hit Kaepernick with a $10,000 fine.”
Hodgkins reports, “Bose and Beats are also currently embroiled in a patent dispute that has seen Bose file suit against Beats, claiming infringement of five patents related to noise cancelation technology.”
Read more in the full article here.
MacDailyNews Take: It’s all part of Apple’s sound quality reduction project, codenamed “Tin Ear.”
[Thanks to MacDailyNews Readers “Lynn Weiler,” “Dan K.,” and “Edward W.” for the heads up.]