“The other day well-known Apple analyst Gene Munster reiterated that, despite years of being wrong, he still believes Apple will produce a television set,” Rocco Pendola writes for Seeking Alpha.
“While Munster didn’t provide new or concrete information, he pointed to Tim Cook’s recent appearance with Charlie Rose where Cook said what he’s been saying all along: When you sit down in your living room and flip on your TV, it’s like you have stepped back in time,” Pendola writes. “Couple this with Cook’s admission that the living room is an area of interest for Apple and Steve Jobs’ contention that Apple cracked the code for innovation in the parlor and you have, even though Munster has missed on this prediction for a long time, a pretty convincing qualitative case.”
“The fact that television sets remain relatively cheap doesn’t mean Apple won’t enter the mix. In fact, it probably makes entry into the space even more likely. As Munster stated in 2009 and certainly still believes today, this is what Apple does – it comes into an area on its own terms and institutes a whole new set of rules,” Pendola writes. “Munster’s not nuts. This is the next logical step for Apple. We already multi-task with our iPhones and iPads while we watch TV. It’s high time to leverage this reality and pull the experience together in a logical and groundbreaking way. But only when Apple’s good and ready. On its terms, not the competition’s. Because, after all, the competition is merely sitting around waiting to see what Apple’s going to do in the living room. Just like it sat around and waited to see what Apple would do on the wrist.”
Read more in the full article here.
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