“What a week for Apple. The Cupertino tech giant was clobbered with PR-hit after PR-hit, fueled by a viral YouTube video that appears to show the physical bending of an iPhone 6 Plus,” Jennifer Booton and Barbara Kollmeyer report for MarektWatch. “Social media went nuts. Twitter and YouTube users, people on Facebook and the mainstream media, all cried foul. A candy bar company even used ‘bendgate’ to its marketing advantage. But in retrospect, it seems the critics might have gotten a little too bent out of shape.”
MacDailyNews Take: Gee, ya think? No retrospect required.
“‘Let’s get real!’ Cantor Fitzgerald analyst Brian White said Friday in a note to clients, where he reiterated his buy rating on the stock and a price target of $123,” Booton and Kollmeyer report. “‘We believe the concern around an average person bending an iPhone 6 Plus with typical everyday use is irrational,’ he said. In his opinion, the last few days have been nothing but a ‘media blitz.’ ‘After taking both new iPhones for a spin at Apple’s Special Event, and again this week in Hong Kong, concerns with bending the iPhones never crossed our mind as both felt very durable,’ White said.”
“If anything, this signals a buying opportunity, Cantor Fitzgerald told clients on Friday, particularly as Apple ramps up production of the phones,” Booton and Kollmeyer report. “Take a look at this tweet from BTIG Research analyst Walter Piecyk:”
Just stopped in an AT&T store to try and bend a 6+. You have to be kidding me. That is not bendable. $AAPL
— Walter Piecyk (@WaltLightShed) September 26, 2014
Read more in the full article here.
[Thanks to MacDailyNews Reader “David E.” for the heads up.]
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