Survey: Demand for Apple’s 64-bit iPhone 6/Plus impresses ahead of launch

12 years ago

“Apple Inc.’s new iPhones are seeing strong demand that could translate into more than 10 million purchases of the new device in the first weekend of sales, according to a new survey,” Steven Russolillo reports for The wall Street Journal.

“R.W. Baird & Co., conducted a survey of more than 1,500 people in the U.S. over the age of 18,” Russolillo reports. “The firm found 8% of total respondents expected to buy one of the new iPhones. That compares to a survey before the launch of the iPhone 5S last year, when only 5.3% said they expected to buy one.”

“Among the people surveyed who said they’d buy an iPhone, about 43% said they would buy the iPhone 6, 34% said they would buy the iPhone 6 Plus and 23% said they would purchase the 5S and 5C,” Russolillo reports. “‘Our U.S. iPhone survey, conducted after the announcement of the new devices last week, indicates strong year-over-year demand,’ Willaim Power, an analyst at R.W. Baird, said in a note to clients. ‘Additionally, our survey points to strong initial demand for the larger 6 Plus, which should be positive for overall [average selling prices].'”

Read more in the full article here.

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