“The Tim Cook era at Apple emerged onto the public stage today in full force, and it bears subtle differences from Steve Jobs’s Apple,” Walt Mossberg writes for Re/code. “Jobs liked to say that Apple lived at the intersection of technology and liberal arts. Tim Cook’s Apple appears headed to some different street corners — the intersections of technology and fashion, and technology and banking.”
“The company has entered new product categories — smartwatches and mobile payments — for the first time since the iPad was unveiled by Jobs in 2010. And the two new iPhone models it introduced at a lavish ceremony today were the first wholly new designs since Jobs’s death in 2011,” Mossberg writes. “Cook is finally getting Apple moving forward again in a big way, and taking some different paths. In fact, it’s hard to remember when Apple, at least in recent years, has entered two big new product categories on the same day.”
“The payment system offers convincing privacy and security features, and a broad partnership with top banks, credit card companies, and merchants,” Mossberg writes. “The watch — which won’t appear until 2015 — has a rich set of features, a simple and clever user interface, and is the first smartwatch I’ve seen that people wouldn’t feel geeky wearing, beating out the runner-up, Motorola’s Moto 360.”
Read more in the full article here.
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