“Once again Apple is getting ready to open the bubbly; this time unveiling what is probably the most exciting product offering in many years,” George Kesarios writes for Seeking Alpha. “In just a few days from now, on September 9th, Apple is expected to unveil its 4.7″ and 5.5″ inch new iPhone 6 devices. Will these devices sell? Yep, they will, and I think Apple will hit a home run with them.”
“The most important feature of the iPhone 6 lineup is the size. Until now, if you wanted an iPhone you had to settle for a small screen. There was no 5 inch iPhone no matter how much money you were willing to pay,” Kesarios writes. “A very big percent of those users who have a 5-inch Google Android device, is because of the size. These users could very well have bought an Apple iPhone, but the size was a deterrent. Expect many of these users to switch over to Apple over the next 12 months.”
“Apple did not lose [U.S.] market share due to the size issue, do not expect Apple to lose market share with the introduction of these new devices. I expect Apple to gain market share in the U.S., mainly at the expense of Samsung,” Kesarios writes. “In a recent survey by Jana, in just about every emerging market around the world, over 50% of smartphone users said their next smart device will be 5 inches or higher. As such, I expect Apple to gain worldwide market share over the next 12 month period also, perhaps as much as 1.5%.”
Read more in the full article here.
MacDailyNews Take: As we wrote back in May:
An iPhone with a larger screen option will hurt Samsung immeasurably more than myriad, unending traipses through the legal morass.