“Nikkei reported that Apple has ordered an initial production of three to five million iWatch units per month,” NYC Trader writes for Seeking Alpha. “Using a baseline assumption that Apple will, on average, ship 4.5 million units per month, the iWatch maker could potentially ship ~55 million iWatch units during the first year (other analysts believe it could be closer to 60 million). Assuming a price tag of $350 per unit, that would translate to approximately $19 billion in additional revenue, or 10% of 2015 total sales!”
“Apple has carefully built the smartwatch concept with the Dream Team of luxury retail. Last year, Apple hired the impressive Paul Deneve, former head of high-end fashion brand Yves Saint Laurent, to work on special projects rumored to be the iWatch. Burberry’s ex-Chief Executive Angela Ahrendts joined in May. Last month, Apple hired Tag Heuer’s Vice President of Sales, Patrick Pruniaux,” NYC Trader writes. “This all spells disruptive premium offering. If Apple can successfully set an iWatch trend and convince the mid-range to high-end consumer to dump their ordinary Seiko quartz [or any watch in the $100 to $1000 range] for a fashionable, multifunctional, must-have, very attractive premium Apple iWatch, Apple could overwhelmingly disrupt yet another market.”
“With 424 retail stores around the world, Apple enthusiasts will likely line up the streets on the day of launch. Celebrities and athletes like Kobe Bryant are also rumored to be partnering with Apple,” NYC Trader writes. “One can only imagine just how quickly that trend will be set.”
Read more in the full article here.
Related article:
Report of Apple’s imminent iWatch triggers chaos at copycat Samsung – August 28, 2014
Apple to unveil wearable device at September 9th special event – August 27, 2014
Caution, paradigm smashing ahead: Apple may be primed to give ‘smartwatches’ the iPhone treatment – August 14, 2014
Woz on Samsung Galaxy Gear stupidwatch: I threw out the worthless thing after half a day – July 2, 2014
Clueless companies race to debut stupidwatches before Apple defines the smartwatch – January 3, 2014
Jim Cramer: ‘The curtain has closed’ on Samsung’s stupidwatch – October 3, 2013
The Verge reviews Samsung’s Galaxy Gear stupidwatch: Orwellian, unintuitive, oversized, and overpriced – October 2, 2013
Jean-Louis Gassée: I hope Tim Cook had fun goading Samsung to make their Galaxy stupidwatch – September 9, 2013
Stupidwatch: Why Samsung’s Galaxy Gear is a flop – September 5, 2013
Samsung Galaxy Gear watch looks rushed, misses the mark – September 4, 2013
The Galaxy Gear stupidwatch: Without Apple to copy, Samsung is clueless – September 4, 2013
Samsung announces ‘Galaxy Gear’ watch accessory for Galaxy Android devices – September 4, 2013