“Apple will launch its long-awaited iWatch on September 9, Re/code reported on Wednesday,” Dan Diamond writes for Forbes. “And a real, actual iWatch can’t come soon enough: The iWatch hype cycle is out-of-control.”
“Sure — if the iWatch follows previous Apple rollouts, it will be phenomenally successful for the company. It’ll establish a new product line for consumers. And there’s good reason to be excited about the iWatch’s broad promise as a device and specific potential to affect health care,” Diamond writes. “But let’s let some air out of the iWatch bubble. Many tech firms have pledged to change health care, only to end up defeated by the industry’s intricacies. And with less than two weeks to go, there’s still a lot we don’t know about Apple’s newest product. ‘The Apple ‘iWatch’ has been built up to mythical proportions,’ Lauren Goode writes for Re/code. ‘We don’t know if it exists in the form factors some have envisioned. We’re not even certain it will be called ‘iWatch.””
“Don’t get me wrong: I’ll watch the iWatch debut with great interest … but with lowered expectations,” Diamond writes. “In recent years, several prominent Silicon Valley firms have stormed into health care with grand plans, only to slink away when their ambitions failed.”
Much more in the full article here.
MacDailyNews Take: As we just wrote:
Soon, as with iPhone, we will look back and see two very distinct eras: pre-iWatch and post-iWatch.
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