Site icon MacDailyNews

Apple ramps up R&D spending

“As rumors swirl about new Apple products that may be on the way, one thing is for sure: The company is doubling down on R&D,” Julia Love reports for The Mercury News.

“The Cupertino-based company has shifted research and development into overdrive this year, spending $1.6 billion in the third quarter, up 36 percent from the same period last year,” Love reports. “At this rate, Apple’s spending will be up 60 percent year-over-year by the fourth quarter, according to a Morgan Stanley report released this week.”

Love reports, “Coming four years after Apple last entered a new product category with the iPad, the spike in R&D spending suggests that Apple has much more in store than a new version of one of its signature devices, analysts say.”

Read more in the full article here.

Exit mobile version