“One of the reasons Apple stopped attending Macworld [Expo] in an official capacity was because it grew weary of having to announce a grand new product on an artificial schedule set by conference organizers,” Yoni Heisler writes for TUAW. “Ironically, Apple with the success of the iPhone is now somewhat tied to announcing a next-gen device every 12 months or so.”
“Nonetheless, Apple certainly has no problem in pushing back a product launch until things are just right. Recall that the iPhone 4s didn’t launch until October of 2011, a good 16 months after the iPhone 4. Rumors at the time suggested that the delay was caused by issues with Siri, the device’s flagship feature. You might also remember that the white iPhone 4 was delayed for 9 months,” Heisler writes. “In that instance, rumor has it that the white paint on the device was too thin and subsequently allowed too much light to reach the camera sensor, resulting in less than stellar photos.”
“Applying this framework to Apple’s mythical iWatch, for example, one would be well advised to ignore the myriad of reports claiming to know when such a device might be announced and/or released. One day we stumble upon a report which claims that the iWatch will be announced in September and the next we see a report claiming that everything has been pushed back until 2015,” Heisler writes. “Suffice it to say, Apple will launch this mythical wearable device when it’s ready to ship and works as intended.”
Much more in the full article here.