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ABC News viewers watch 50% more live video on Apple TV than on desktop and mobile combined

“Roughly six weeks ago, ABC News launched a new Apple TV channel offering a wide range of live and on-demand content from both national and select local feeds,” Eric Slivka reports for MacRumors. “Based on the first 30 days of availability, ABC News has now put together an infographic that offers a look at how the channel is being used.”

Among the interesting observations:

• Live video usage on Apple TV, which accounts for 20 percent of channel views, is 50 percent higher than on mobile and desktop combined.

• Apple TV viewers spend 65 percent more time per visit than desktop users.

• Peak usage for the ABC News Apple TV channel falls at 9 PM Eastern Time, likely due to that time period encompassing evening viewing hours for most of the United States.

Read more in the full article here.

MacDailyNews Take: If you haven’t updated and explored your Apple TV recently, you should. Switch that input over to Apple TV and check it out!

[Attribution: 9to5Mac. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related article:
Apple TV updated with ABC News, PBS Kids, AOL On, Willow TV and revamped Flickr app – June 24, 2014

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