“Shares of T-Mobile surged nearly 6.5% to almost $33 a share after French telecom company made an offer to acquire T-Mobile, a proposal confirmed by both companies,” Edward C. Baig reports for USA Today. “Iliad reportedly offered $15 billion in cash for control of the U.S.’s fourth largest wireless carrier..”
“The deal arrives as T-Mobile’s disruptive ‘Un-Carrier’ strategy seems to be working, based on reported quarterly results. T-Mobile added 1.5 million new customers during the second quarter of the year and passed the 50 million customer milestone. The company also said on Thursday that it has added 7.6 million new net customers overall during the past 15 months and now expects branded postpaid net additions for 2014 to be between 3 million and 3.5 million,” Baig reports. “The company sold 6.2 million smartphones during the quarter and says tablet sales that were five times greater than sales in the prior quarter helped buoy the increase in mobile broadband lines.”
“Among its Un-Carrier initiatives since 2013, T-Mobile has eliminated onerous wireless contracts, agreed to reimburse early-termination fees for customers who switch to T-Mobile and most recently announced that folks could test drive an iPhone 5s for a week,” Baig reports. “Another opportunity presumably comes in the fall when Apple is expected to launch an iPhone 6. People often consider switching carriers when new devices hit the market.”
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