“Prior to the IBM announcement I told you Apple was coming for Microsoft,” Rocco Pendola writes for TheStreet. “The deal with IBM further solidifies that notion and the related extension of thought that Apple will crush Microsoft’s enterprise business, particularly MS Office.”
“Expect Apple to make further improvements to iWork,” Pendola writes. “To its utility and availability. Last year Apple fired a shot Steve Ballmer ignored when it made iWork free to iPhone and iPad buyers. Tim Cook isn’t finished. If you’re out selling this new IBM/Apple partnership to corporations, don’t you think you’re going to point out that Pages and Keynote, for example, can perform just as well, if not better than Word and PowerPoint for a fraction of the cost and aggravation? These people (both Apple/IBM sales reps and enterprise employees) aren’t stupid.”
“These days consumer preference dictates enterprise decisions. If you’re not powerfully out in front with the consumer, you’re going to end up getting hurt in the enterprise,” Pendola writes. “That’s why it was smart for IBM to partner with Apple. Led by Apple, they’ll bury Microsoft in the same grave BlackBerry cluelessly fell into.”
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