“Paul McCartney is the latest musician to experiment with the idea of albums as apps, following in the footsteps of Björk, Lady Gaga, Jay-Z and Snoop Lion,” Stuart Dredge reports for The Guardian.
“Five of his classic albums – Band on the Run, McCartney, McCartney II, RAM and Wings over America – have been turned into iPad apps by label Concord Music Group, and released through Apple’s App Store,” Dredge reports. “Each app includes remastered audio tracks, interviews, rare photos, album and single artwork, and videos including rehearsal footage and documentaries. The new apps cost £5.49 each, which is less than the remastered albums cost from Apple’s iTunes music store, where they sell for between £7.99 and £10.99.”
Dredge reports, “The five new iPad apps represent a new way to make more digital money from those archives, although it remains to be seen whether fans who may have bought the albums several times already in different formats are tempted – even at the lower price.”
Read more in the full article here.