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Why Apple, Google, and Amazon are making set-top TV boxes

“Google on Wednesday unveiled Android TV, the successor to last year’s Chromecast dongle and the 2010 Google TV. Amazon in April launched Amazon Fire TV,” Philip Elmer-DeWitt reports for Fortune. “Apple is still noodling with its Apple TV, now in its third or fourth iteration, depending how you count.”

“None of these devices are expected to be huge money makers. Apple TV generated $1 billion in revenue last year, about a thirtieth of what the iPhone generates each quarter,” P.E.D. reports. “So why are they doing it?”

“The answer, says Creative Strategies’ Ben Bajarin, can be found in the attached chart, taken from Mary Meeker’s Internet trends slide show. It shows consumers around the world spending less time in front of their PCs and more time looking at their smartphones and televisions,” P.E.D. reports. “Americans, for example, spend an average of 2:52 hours a day staring at their smartphones and 2:45 hours staring at their TVs.”

Read more in the full article here.

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