“The first-ever ‘Piper Jaffray Watch & Wearables survey'” polled nearly 100 individuals with an average age of 32 years old and household income of $130,000,” Neil Hughes reports for AppleInsider. “The survey skewed mostly female, at 61 percent, while almost all respondents were from North America.”
“The poll found that 14 percent of consumers would buy an ‘iWatch’ priced at $350,” Hughes reports. “Among the 86 percent who said they wouldn’t buy, Piper Jaffray polled them on pricing, and found that users would be far more interested at a price below $200. However, 41 percent of respondents said they would not be interested in an ‘iWatch’ regardless of the price.”
Read more in the full article here.
MacDailyNews Take: Such a survey would presumably have more utility after Apple unveils the device(s) in question and explains its features. For now, at least, it does measure the percentage of rabid early adopters with an average age of 32 years old and household income of $130,000 who live in North America. It also tells us that 41% have the rather terrifying ability to set their minds in stone based on little or no information whatsoever. Pray for the human race.
A lot of times, people don’t know what they want until you show it to them. – Steven P. Jobs, May 12, 1998
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]